Ahead of the IAAF World Championships in Moscow, the first day of the49th IAAF Congress played host to the 1st IAAF World Athletics Forum, providing an environment for lively and open debate among Congress delegates about the future of athletics.
This new IAAF initiative, held at the Crowne Plaza at Moscow’s World Trade Center, was chaired by IAAF President Lamine Diack and welcomed seven speakers and 17 panellists, each from a different country, as they provided expert and diverse perspectives and insights from both inside and outside the athletics family.
The first keynote address was delivered by Soichi Takahasi, general manager of international sports at Dentsu. He spoke about the current environment for sports in general, looking at where athletics stands in relation to other sports in terms of audience and viewership. Takahashi also touched upon the most popular platforms in sport as well as the major marketing and consumer trends. Read more